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Meet Our Team

Employ our knowledge and experience to help you thoughtfully create a well-balanced plan based on your distinct needs and goals.

SANDY MYERS,
PRESIDENT

As President of Rooted Financial, Sandy Myers provides tailored advice to her clients in the areas of financial planning with the purpose of helping them achieve their current and future life goals. Sandy has earned her FINRA Series 7 securities registration, her Series 66 – Uniform Combined State Law registration, her Life/Long-Term Care, Accident, and Health insurance licenses as well as her Medicare certification.  She developed an exemplary professional career by educating and advising those who serve and build our communities. 

Sandy has a passion for working within the Florida Retirement System (FRS) and has established a following as an FRS Specialist. Sandy is a regular in the Brevard County School District, consistently growing and building relationships with administrators, teachers and staff to increase their knowledge of FRS so they are prepared to grow their savings. Sandy has seen how educating her clients can help them make informed decisions as it relates to their unique situations. Sandy enjoys spending time within the school system she loves … one of her favorite ways to “give back” is bringing the teachers and staff breakfast or lunch just to say thank you for all they do.

Outside of work, Sandy is very involved in her local church and church community. Most recently she and her husband, Richard experienced a life-changing trip to Israel. Sandy is a mother to four and a grandmother to three handsome grandsons … she cherishes time spent with her family as often as possible.

BERT PRYTHERCH, FINANCIAL AND TAX PLANNER

After graduating from Auburn University with a BS in Finance in 1986, Bert spent the first four years of his career as a financial analyst for a large corporation in Miami.  In 1990 he accepted a position with a financial planning firm in Heidelberg, Germany, and developed a strong understanding and expertise in tax and financial planning services for US military personnel.

In 2000 he moved to Brevard County and fine-tuned his financial planning acumen toward assisting K-12 educators and support staff, as well as higher education employees within the Florida Retirement System.  He is a specialist in FRS issues and DROP, and tax deferred investing and comprehensive financial planning services.  Bert is a specialist in the areas of tax preparation, and Medicare planning. Our Spanish-speaking customers are happy to find that Bert speaks Spanish fluently.

When not working with clients, you can usually find Bert somewhere on the waters of Brevard County, indulging his passion for all things aquatic.

ADRIAN VAN GINHOVEN,
BUSINESS MANAGER

As Business Manager, Adrian takes ownership of customers issues and follows problems through to resolution. Since 2020, Adrian has helped to develop service procedures, policies and standards to keep ahead of the financial service industry’s developments and apply best practices to assure client security and orderly workflow.

Adrian is also an expert at establishing and maintaining positive relationships with the many groups we serve, who serve our Florida communities. His consistent messaging makes it easy for Rooted Financial Solutions to convey accurate information from FRS/DROP, and from all of our strategic partners to our clients to make it easier for them to understand their options, and make informed decisions.

Adrian attended college at Oregon State University obtaining a degree in Business Administration and moved back to his native Peru. He started his career in a manufacturing environment focusing primarily on production processes, operations, quality control and administrative processes. Before moving back to the U.S. in the year 2000 he got an MBA at the Peruvian University of Applied Sciences. 

When he is not in the office, Adrian enjoys outdoor activities close to the ocean in Satellite Beach where he resides.

NATASHA WARD,
DIRECTOR OF INTERNET TECHNOLOGY

As Director of IT, Natasha Ward assists the team in many areas of Rooted Financial Solutions practice. She manages multiple computer systems, prepares new account and service paperwork, and completes other endeavors which keep the office running in well-organized fashion. Natasha is also a licensed Life/Health professional.

Natasha earned a bachelor’s degree from Indiana University in 2010 and enjoyed working as a teacher, coach, and a youth league coordinator in Brevard County within the Catholic School System for nearly ten years. After the pandemic of 2020, Natasha decided to move back home to Indiana to be closer to her sister, and nephews.

When Natasha is not working, she spends time with family and friends, which she sees as the biggest blessing resulting from her move back home. She is an advocate for maintaining a healthy lifestyle, with Pilates and playdates with her nephews ranking as her favorite activities. 

RICHARD MYERS,
COMMUNITY OUTREACH MANAGER

Richard graduated with a BS in Education from Taylor University, and earned his Master’s in Education at University of Central Florida, Orlando.

After 45 years of service to his community, Richard retired in January 2018 from Brevard Public Schools. He began working alongside his wife, Sandy Myers, to educate those employed by The Florida Retirement System about the importance of preparing for retirement. Together, they are on a mission to help people align their finances with what really matters to them.

During his tenure as a leader in Brevard Public Schools Richard maintained a passion for educating his friends, family and staff regarding the importance of saving from the early days of one’s career. He wanted to ensure that everyone he worked with — custodians, cafeteria workers, support staff and teachers — all heard how quickly 30 years can go by when you enjoy what you are doing every day. His goal continues to be helping others understand the importance of having a plan, so that progress can be made, confidence can be found, and balance and peace are discovered along the way.

Richard and Sandy live in Rockledge, FL, and are active members of Church at Viera. Richard is a proud father, father-in-law and grandfather to a young, growing family.

Rooted Financial Solutions

What Inspires Us


The following are organizations close to our hearts. Want to learn more? Please click the link and visit their website. As well as showing our support to these groups, we would like to thank our clients for the support shown to us throughout the years.

Check the background of your financial professional on FINRA’s BrokerCheck.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

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Securities offered through J.W. Cole Financial, Inc. (JWC). Member FINRA/SIPC. Advisory services offered through J.W. Cole Advisors, Inc. (JWCA). Neither J.W. Cole Advisors, Inc. (JWCA) or J.W. Cole Financial, Inc. (JWC) nor its representatives provide legal, tax preparation or accounting advice. Persons who provide such advice do so in a capacity other than as a registered representative of (JWCA/JWC). Rooted Financial Solutions/FRS Specialists and JWC/JWCA are not affiliated entities.

Advisors must be properly registered in the state where you live in order to conduct securities related business with you.  Therefore, a response to your request for information may be delayed in order to assure our compliance with this regulation. No information provided on this site is intended to constitute an offer to sell or a solicitation of an offer to buy shares of any security, nor shall any security be offered or sold to any person, in any jurisdiction in which such offer, solicitation, purchase, or sale would be unlawful under securities laws of such jurisdictions. Please note that not all of the investments and services mentioned may be available in every state.

For a copy of JWC’s Disclosure Supplement please click here. https://www.jw-cole.com/disclosures  https://jwcoleadvisors.com/disclosures  By following the links, you consent to receipt of the Form CRS electronically.

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